The Try Guys is a digital media group formed by four friends who create candid, experiment-driven videos for BuzzFeed and their own platform. Their content blends comedy with lifestyle exploration, making them a staple in online storytelling.
BuzzFeed distribution helped accelerate their early growth, turning small experiments into widely shared cultural moments. This article explores their format, impact, and how they maintain relevance across platforms.
| Name | Role | Primary Contribution | Key Trait |
|---|---|---|---|
| Keith Habersberger | Co-founder, Producer | Host, Cinematographer, Idea Development | Improvisational humor |
| Joshua Daly | Co-founder, Editor | Editing, Direction, Business Strategy | Narrative structure |
| Zach Kornfeld | Co-founder, Editor | Story Ideation, On-Camera Experiments | Creative risk-taking |
| Eugene Lee Yang | Co-founder, Writer | Writing, Directing, Advocacy | Emotional depth |
BuzzFeed Origin Story and Breakthrough Moments
Early Experiments and Platform Strategy
Try Guys initially appeared within BuzzFeed’s experimental video division, where tight editing and relatable scenarios defined their breakout clips. Titles like "We Tried Korean Skin Care" and "We Tried Dating Apps" showcased their willingness to step outside comfort zones.
The synergy between BuzzFeed’s distribution and their authentic group dynamic created rapid visibility. Each experiment felt accessible, inviting viewers to attempt similar activities in their own lives.
Experiment Format and Audience Engagement
How They Design Relatable Challenges
Every Try Guys video starts with a clear hypothesis about human behavior, then tests it through structured tasks. They document reactions honestly, including awkward or unexpected outcomes, which strengthens viewer trust.
Interactive elements like polls and comments guide future episode ideas, turning audiences into collaborators. This feedback loop keeps the format fresh while preserving the core identity of candid male friendship.
Authenticity and Vulnerability in Content
Balancing Humor with Personal Disclosure
The group frequently discusses mental health, relationships, and societal expectations, weaving vulnerability into entertainment. These moments transform simple try-on videos into reflective experiences that resonate across age groups.
By admitting fears and insecurities on camera, they model emotional openness for viewers. This transparency differentiates them from purely comedic ensembles and builds a loyal community around shared growth.
Cross-Platform Expansion and Production Evolution
From BuzzFeed to Independent Multi-Channel Network
After establishing credibility on BuzzFeed, Try Guys expanded to their own channels, refining production quality while maintaining spontaneous energy. Strategic partnerships and limited series helped them reach new demographics without losing original fans.
Long-form documentaries and lifestyle features demonstrate their versatility. This evolution reflects a broader trend where creators leverage early platform success to build sustainable, brand-aligned ecosystems.
Maximizing Viewer Experience with Try Guys Content
- Follow them across platforms to track experiment evolution and behind-the-scenes moments
- Engage with polls and comments to influence future try themes
- Watch both early BuzzFeed experiments and later independent series to observe creative growth
- Share episodes that spark meaningful conversations with friends to broaden cultural impact
FAQ
Reader questions
Do the Try Guys still collaborate with BuzzFeed
They maintain a professional relationship with BuzzFeed, occasionally producing content for the brand while primarily focusing on their independent projects and multi-channel network.
How do they come up with each try episode idea
Ideas stem from audience suggestions, trending cultural topics, and internal brainstorming sessions that prioritize experiments with genuine learning potential.
Are the reactions in their videos completely unscripted
While scenarios are planned for safety and clarity, their reactions are spontaneous, capturing authentic emotions and unguarded moments that viewers find relatable.
Can viewers submit challenges for the Try Guys to attempt
Yes, they actively encourage submissions through social media, community posts, and occasional Q&A videos, which often influence future episode concepts.